Sarah beeny dating agency dietdating com
First-round bids of between £10m and £15m were submitted earlier this month, primarily by rival online dating businesses, but some private equity firms are also interested.
BDO declined to comment, while My Single Friend and Telecom Express did not return calls.
Ms Beeny, who hosts Channel 4's Property Ladder programme, owns about 40 per cent of My Single Friend, which she co-founded with her friend Amanda Christie in 2004.
The site is unique in that subscribers must nominate a friend who will write a description of them – which, unlike other dating sites, means that a user's profile features both their own words and those of their friend.
My Single takes a somewhat unique approach to online dating.
However, this doesn’t mean that if you don’t have a kind-hearted and/or meddling mate who would sign you up, then you’re doomed to being single forever.
"It's a magic formula." "I think the things that make us like each other aren't the things we have in common. Therefore it's impossible to match with a computer."The presenter, who has been with husband Graham for over 20 years, thinks the best way to meet people is through others."If you haven't met someone in real life the next best thing is meeting someone through other people on a website," she said. It has been proven to denote sexuality and romance.8. Profiles riddled with textbook cliches such as "looking for a partner in crime" are always skipped over.9. Include something on your profile that people won't expect.
"Getting your friends involved makes it more fun and sociable and less daunting." And when it comes to looking for love, the Property Ladder presenter thinks people should get out there and take a risk. Pick a photo that shows off your best features and is just of you, not a group. Maybe it's an unusual hobby or you've been to a far-flung, exotic destination.10.
You then write a description about them, and they add to it.
Users can also set up a single profile and get a friend to write on it later. You can get the computer to ask you another one if a question doesn’t suit you.
Challenge yourself to go on dates with five people which you don't think you would fancy. It sounds obvious, but so many people set up a profile and then just sit there passively waiting to be bombarded with messages.